Artificial intelligence (AI) in manufacturing often conjures images of fully automated production lines—machines seamlessly assembling parts with little to no human involvement. But at NOV, AI is taking on a different role, one that doesn’t replace people but amplifies their impact. Auredia, NOV’s proprietary AI-blockchain-based manufacturing solution, is a great example of how technology can empower rather than displace.
At its core, Auredia is about communication. It streamlines workflows, providing machinists, shop supervisors, and engineers with real-time data on machine statuses, delays, and resource needs. But what makes it exceptional isn’t just the software—it’s the people using it, improving it, and bringing it to life every day.
When Auredia was introduced, there was skepticism among employees. A digital platform collecting and reporting shop-floor data sounded, at first, like another layer of corporate oversight. It wasn’t until machinists started using it—seeing how it reduced delays and ensured their voices were heard—that they began to recognize its value.
Employees like Melinda Baltazar, a shop supervisor, use Auredia not as a top-down management tool but as a real-time communication hub. Instead of waiting for a manager to become available, a machinist can log an issue into Auredia, instantly notifying the necessary people and reducing downtime. And that downtime matters—not just for productivity but for the entire company’s financial health. Every minute a machine isn’t running, NOV loses money. Auredia helps make that visible, allowing teams to respond faster and make smarter decisions.
